dl 1961

In September 2008, DL1961 Premium Denim launched in New York City with a mission to create 'the perfect fitting jeans'. The line is crafted exclusively with XFIT LYCRA® denim - a fabric that not only molds to each individual's body but boasts 90% shape retention meaning the end to jeans that sag, bag and lose their shape. Aside from being featured in every major publication, DL1961 jeans have become a staple in the closets of celebrities and trendsetters alike. It is because of their expertise in denim and their passion for cutting-edge technology.

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